From Data Overload to Decisive Intelligence
Vinalytix transforms fragmented enterprise data into real-time, actionable insights — empowering leaders to decide faster, lead smarter, and stay future-ready.
“One platform. One truth. One intelligence.”
- ✓ Real-time Dashboards
- ✓ Integrated LLM
- ✓ Seamless Cloud Integration
B2C Finance
Sales
Know What You Sold
Get a clear view of your sales performance across Amazon, Flipkart, Meesho and other marketplaces. Track gross, returned and net units across daily, monthly, financial-year or custom periods. Analyse sales by marketplace, brand, category, SKU and geography to understand what is selling, where demand is coming from, and which products and channels are driving your business.
Returns Volume
Know What Came Back
Understand how returns are impacting your marketplace business. Track returned orders and units, return rates and trends across marketplaces, brands, categories, SKUs and geographies. Compare sales against returns to identify products or channels with unusually high return behaviour and uncover patterns that may be affecting revenue quality, operational efficiency and ultimately your profitability.
Financial Overview
Know Where Every Rupee Goes
Follow the complete movement of money from sales to realization. See sales, returns, marketplace deductions, collections, outstanding receivables and ageing in ₹ across marketplaces. Understand what has been collected, what has been deducted and what remains outstanding, while ageing analysis helps identify delayed settlements and areas requiring attention or follow-up.
Profit & Loss
Know What You Actually Earned
Go beyond marketplace sales and understand your real profitability. Vinalytix brings together net sales, returns, product costs, marketplace charges and other operating expenses to provide a consolidated P&L view. Analyse gross and net margins across marketplaces, brands, categories and products to identify where your business is creating profit—and where revenue may be hiding margin erosion.
Management Dashboard
See the Business. Know Where to Act.
Give management a single view of the marketplace business—from sales and returns to collections, deductions, receivables and profitability. Quickly identify the strongest and weakest marketplaces, brands and products, spot financial leakage and emerging risks, and focus attention where it matters most. Vinalytix turns fragmented marketplace numbers into clear, decision-ready business intelligence.
How Vinalytix - B2C Finance Works
Ready to Turn Marketplace Data into Business Intelligence?
Discover how Vinalytix B2C Finance Analytics empowers business leaders with confidence and clarity.